When Selling Online is Not an Option For an Artist

 In the recent years, internet assumed an almost indespensable role in the artist's life.
From exposure to selling, internet allows artists to show their work to a worldwide audience, something that years ago was only accessible to renowned ones. This fact has been mostly welcomed by young and emerging artists who strive with great difficulty to get there work into a gallery.

 But together with the swift expansion of the internet, arrived a large number of artists with their own websites, either developed by themselves or recurring to web services that aggregate  websites for artists in a common platform.
The task of getting one's work noticeable among all these websites has become a time consuming task that often takes artists from their creative process. Selling or being represented by a brick and mortar gallery is therefore a serious objective to be considered.

 Many artists sell their art through several venues, including online, at their studio or through galleries.
We are not here to discuss which venue is better. Each artist will have to discover that throughout his/her career. However it's hardly arguable that being represented by a gallery is in the plans of most artists and is seen as a top achievement in one's artistic career, besides getting into a museum but that's another story.

 Working with a good gallery also enables artists to concentrate on their art and artistic development, while the gallery makes its best to promote their work. It's a common interest afterall.

 Although many galleries will have no problems with their artists selling online or on their own (as long as they observe certain rules), there are those that will work solely with artists who only sell through galleries, be it with an exclusivity contract or not. This will depend on several factors, including territorial boundaries that can go from a small town to a country or even worldwide.

 The Art Inquirer contacted with a representative of a well-established gallery that does not represent artists who sell online or at their studi. However most of them have their art available for viewing online, which is good for gaining exposure for their work and for the gallery that represents them.

 In his own words, he explains the reasons for this fact:

«We believe artists should have and maintain their own web presence and we have no problem with those who choose to represent and sell their own work. We just aren't going to represent those who do. The main reason we take the stand we do is in order to clearly define and establish the integritiy of that aritst's market.

It is not beneficial for us as a gallery to be in direct competition with the artists's whose careers we are trying to advance. This is harmful for the legitimate establishment of the artist's retail market not to mention the eventual tarnishing of the reputation of the artist as well as undermining of the gallery.

This relationship allows the artist to concentrate on being an artist and allows the gallery to focus on being a retail market.»

«We represent artists who have websites. We just don't represent artists who sell their work directly to the public. In fact most of our artists have their own website, however, we (or their other galleries) handle their sales and when collectors try to sidestep the galleries the artists refer the collectors back to the galleries.»

 Artists share different points of view about this. To give you a better understanding about what they think and their experience, The Art Inquirer asked their opinion in one of the most famous and most frequented art forums worldwide.

How Google Alerts can Work for Artists

 Any artist is interested in knowing if his/her name and work is being mentioned and wants to know if the time spent in front of the computer, namely writing articles on a blog, updating the website, interacting in art forums and social networks, doing online marketing, etc, instead of solely concentrating on the artwork, is giving its expected rewards.

 Because they also want to spend time working on their art, artists not always have time to search for new opportunities, such as art contests, grants, art scholarships, exhibitions where their work would fit, artistic residencies, and art workshops, just to name a few.

 What if you could set alerts according to your parameters to inform you about things that are relevant for your artistic career ?
This is where Google Alerts comes in.

 Google Alerts is a content change detection and notification service that automatically notifies users when new content from news, blogs, videos, discussion groups and books, matches a set of search terms defined by the user.

 As similar to what happens in normal searches, setting an alert with Pet Portraits in Pastel, won't lead to the same results as "Pet Portraits in Pastel," for insteance. Google Alerts will only show results from Google's own search engine.

 Users can set how they wish to receive the alerts (email or feed), with how much frequency, and the sources of those alerts. They can also opt between all the results or the most relevant ones.

 Artists can spend more time working on their projects. Then they can go on the computer and check the alerts about what is really important for them.

 Of course that using this service should not hold you from doing your own search and you should not set alerts for everything that you wish to know, or you'd be spending more time reading the alerts than working on your art.

 Learn how to use Google Alerts and make it work for you.

"52 Weeks of Free Art" by Crystal Despain

On November 30th, 2010, the North Colorado based artist Crystal Despain started an art project consisting on doing one painting each week for 52 weeks.

After receiving several messages from people who enjoyed her artwork but could not afford to acquire them, Crystal decided to give the chance to some of these people to own an original work of art, and at the same time making the most of an excellent marketing campaign.

The process to receive a free work of art is pretty straightforward.
You have to send an e-mail with a good photo of the subject (try to avoid using flash and arrange a good contrast between light and shadow) and the story behind it, elaborating on how important is for you to have that subject represented by the artist.

After sending the e-mail, participants must check Crystal Despain's blog until next Saturday, to see if their photo was chosen, and contact the artist.
There's an option to subscribe to e-mail updates on her blog.

Those who are selected will not get the painting right after its completion, since the artist pretends to make an exhibition featuring the 52 paintings and their story counterparts.
After the exhibition period recipients will start receiving their paitings.

You can see the paintings that Crystal has completed until now on her website and learn the details about the "52 Weeks of Free Art" on her blog.
A video about this project is also available on Youtube.

Although this kind of project is not new, the idea of representing a person's cherished subject or story through painting and having a final exhibition is an appreciable fact.
Moreover it demands discipline, perseverance and, of course, financial investment.

The Sketchbook Project World Tour 2012

Artists from all over the world will have the chance to make their art and themselves known globally through a traveling exhibition of sketchbooks.

The Sketchbook Project World Tour 2012 will travel through several cities within the USA and Canada, and will be present in London and Melbourne (these last two reserved only for sketchbooks from the respective continents). All other cities will feature all the sketchbooks.

Participating artists will be able to choose from 40 preestablished themes and have the option to have their sketchbook digitized and uploaded to the official Sketchbook Project virtual archive, so that visitors can explore it online.

The 2012 project will feature a custom-desgined library cataloging system, enabling visitors to easily find a determined sketchbook and artists to keep track of how many times their sketchbook has been requested. The Brooklyn Art Library will acts as the physical extension of Art House and will be home to the Sketchbook Project.

Among the several presented features, an important one will allow art patrons to search for books by theme, geographic location and even user-generated keywords, including when on tour.

Those interested in participating in The Sketchbook Project World Tour 2012, must sign up until October 31st, 2011 and postmark the book by January 31st, 2012.
Books have to be completed in order to be exhibited.
There's a $25 participation fee that will be used to cover all the expensives involved in such a global art project. The optional scanning and online publication of the sketchbook is $20.
All the rules and details should be consulted.

The Sketchbook Project is organized by Art House Co-op.

Put Your Art on the map with The Arts Map

Google permits publishers to add their business to their Google Maps and define search parameters such as keywords.

On a similar basis was created a service that intends to make easier to find arts sources and resources on a geographical basis, providing an interface which will benefit artists, galleries, collectors, museums, art schools and services, in short everyone related to art who wishes to connect. When joining the service, users can specify the search terms for their presence within the map, add an image, make the necessary changes in the future, etc.

Because many artists are not gallery represented and only show their work via a website or blog, this service is a tool that can bring more confidence to potential buyers buy stating that the artist has a physical adress; of course that misleading information can be provide by its users, but is up to artists, galleries and collectors to take the usual precautions when doing business.

Created a couple of years ago, The Arts Map is a free (exceptions may apply), straightforward and useful service.

VIP Art Fair - Exclusively Online

In recent years the art market witnessed the emerge of online venues with the purpose of permiting new artists to show and sell their works without passing through the traditional galleries.
Now a project catered for the major traditional galleries has been created, which will allow them to show their artworks online and fully interact with the public and especially with art collectors.

Conceived by James Cohan, active in the contemporary art world for more than 25 years as a dealer and founder of the James Cohan Gallery in New York in 1999, between other activities, the VIP Art Fair will, in similarity to its traditional counterparts, be open during one week, with the main difference of happening exclusively online and permiting less expenses to exhibitors and visitors.

Gathering some of the best world renowned art galleries, including Almine Rech, Anna Schwartz, David Zwirner, Emmanuel Perrotin, Fraenkel, Hauser & Wirth, Hyundai, James Cohan, Larry Gagosian, Luisa Strina, Koyanagi, Marlborough, Max Hetzler, Sadie Cole HQ, ShangART, Sommer Contemporary Art, White Cube, Yvon Lambert, and Xavier Hufkens, among others, in a total of 139 galleries from 30 countries, this online event is bound to become a case study in the art market and which paths it may take from now on, especially when such influent names are involved.

Featuring a revolutionary design, VIP Art Fair will offer art collectors the opportunity to view artwork through an innovative technology that presents artworks in relation to other works of art and to the human figure. Inquisitive visitors will be able to zoom in to examine details of a painting’s surface, get multiple views of a three-dimensional work, and watch videos of a multimedia piece. Galleries will provide comprehensive details on artworks and artists, including biographies, catalogue essays, artist films and interviews, and in-depth information that will empower collectors.

An important aspect of this online international contemporary art fair is going to be the interactivity between dealer and collector. Each dealer will have the ability to hold conversations with collectors via instant messaging, Skype, and telephone to discuss works on offer in the virtual booth (10 to 20 works).
Specially-created Private Rooms will permit dealers to share works from their gallery's backroom inventory (between 40 and 70 works) in real time with their clients.
Online payments will not be offered through this platform during this art fair.

The VIP Art Fair can be explored through different perspectives, including the obvious online tours, which can be based on featured works, tours created by collectors, critics, or even by curators from participating museums. Visitors will be able to build their own personalized tours of the Fair that showcase their favourite works and share with friends or post them in the VIP Lounge. Other ways to navigate the site wil include the Fair Map and advanced searches based on criteria of interest, such as artist’s name, medium, or price range.

The Fair will open on Saturday, January 22, 2011 at 8:00 a.m. EST and conclude on Sunday, January 30, 2011, at 7:59 a.m. EST. Browsing the Fair is free of charge. To access interactive capabilities, visitors must have a VIP Ticket, which on January 22 and 23 will cost $100 and thereafter will cost $20. You can request an invitation here.

VIP Art Fair was founded by James Cohan, founder of the James Cohan Gallery in New York in 1999 and board of directors of the Art Dealers Association of America, Art 21 and Independent Curators International; Jane Cohan, industrial designer by training and partner at James Cohan Gallery, New York/Shanghai, where she manages press relations and acts as artist liaison; Jonas Almgren, involved in the launch of Vantive (IPO 1995), InterWeave (sold 1997), E.piphany (IPO 1999), PremierGuide (sold 2007), and One Art World (2005); and Alessandra Almgren, starter of the Home Theater Research Group in 1998 and co-founder of One Art World.
Its directors are Noah Horowitz, Adjunct Professor of Art Business at the Sotheby's Institute of Art, New York, and author of "Art of the Deal: Contemporary Art in a Global Financial Market", and Stephanie Schumann, who brings her experience from The Whitney Museum of American Art, The Drawing Center, and The Clark Art Institute, Williamstown, where she is a founding patron and chair of the museum’s young benefactors group.
Other names include Sidney Blank, Marco Raab and Olaf Kreitz, all from Supermetric.

The promotional video for VIP Art Fair was created by When in Doubt Productions in collaboration with Force of Feather

Why Artists Should Contact Local Businesses and Why These Should Support The Arts

 In spite of the many online options available, artists and local business owners still face the hard task to see their products stand out from the competition.

 The off-line cooperation between both can result into mutual benefits that can extend into the future.
Of course that this cooperation should not necessarily be restricted to local businesses and artists, but usually it will be easier for both parties to negociate and more practical in terms of logistics and transportation.

The approach should be made in a clear and objective manner and eventual deals and contracts will depend upon the relation between the artist and the business owner.
After things are settled, the expenses are expected to be easily supported by both parties, especially for the artist since like mentioned before, the fact of exhibiting at a local place won't carry huge transport expenses or travelling time.

 Both the artist and the business owner should be aware of their obligations to make things work and therefore be able to benefit from the best possible results.
The artist should mention the event on the website or blog, send a newsletter to subscribers and an e-mail to his contacts (don't spam).
A press release can also be sent to local newspapers and flyers or brochures can be printed (you can even get a printing company to sponsor them in exchange of some advertising)

 The artwork should be ready for exhibiting, together with the proper information about the works and the artist's contact, if possible with a cellphone number and not just an e-mail.
It's very important for the artist to be present at the inauguration in order to render any assistance and to provide the all needed answers to the public. Don't forget that is usually during the reception that an exhibition gets more visitors.

 As for the business owner responsabilities, these should include mentioning the exhibition on the company's website, sending a press release, providing a space with good visibility, keeping the artwork in good condition and be present at the reception, or nominate a representative.

 Arragements about the reception that should be kept simple and comparticipation expenses should be agreed in advance, not forgeting that people should be interested in the art and not about the food and drink.
Now it's time to talk about the best part: benefits for both sides.

 The artist will gain exposure without having to pay gallery comissions (a percentage of the sold artworks for the business owner can be previously agreed) or renting a space.
The eventual association with a renowned brand can prove quite beneficial for the artist's recognition in the community and in the media, resulting in invitations for future exhibitions or being more easily accepted to exhibit in other venues.

 Considerable are also the benefits for the business owner, namely in terms of brand-building and recognition by the artists, community and media.
Due to it's reference on the internet and local media, the business will receive more public which will stay more time and eventually acquire a product or service.
Most artists are not professionals and have a full-time job or at least another occupation, which if related to your business can result in a future comercial relation.
In the future it's quite possible that your website will receive more visits from people and media looking for future exhbitions.

 As you can conclude, the cooperation between arts and businesses can result into positive benefits for both sides without demanding a huge investment.
If you have any doubts, you can post them at the Wetcanvas General Art Business Forum where artists and art related people will be happy to help you.

Let Your Friends And Neighbours Sell Your Art

traditional living room design by new york interior designer Olga Adler

There are many many ways of selling art, but it's not simple to convince most of people to buy it. People like to see art and giving the right circumstances they would like to own it, however there is still the thought that art is something inaccessible and only reserved to some.

More than often they think that it might not go well with their decoration, although we know that art should be acquired for its own value and taste, not to go with the decoration.
So, how are we going to convince people that they can own an original work of art ?
It's simple, we are not going to simply tell, we are going to show them.

We know that it's not easy to sell art and artists are always searching for creative ways to convince collectors to buy their artwork, sometimes without the desired success.
One of the things that you may want to try is to place some of your works in the houses of your friends and neighbours at zero cost; I know that you're thinking "I could rent them", but that's another article.
This procedure can bring benefits to both parties.

Your friends and neighbours will seen an improvement in the decoration of their home, they will impress their visits (afterall they "own" a work of art) and they may even earn a comission by giving your contact and if a sale is made.
For you the benefits are also worth mentioning, such as having your art shown in a home environment, thus giving people an idea of how it might look in theirs, you will save space in your place and you can set the value of the percentage that you are willing to pay, instead of the usual 40 to 60 percent charged by galleries.
You won't be conditioned to programs, giving you the chance to arrange the exhibition timing according to your needs.

However before embarking into this, make sure that you have registered files of your works, proving that you own them.
I don't want you to lose a friend or prejudice the good relations that you have with your neighbours, so I'm not going to tell you to ask them to sign a paper.
Share your comments and ideas with us.