ColorADD available for iPhone and iPad

 Created by Miguel Neiva, ColorADD® COLOR IDENTIFICATION SYSTEM FOR COLOR BLIND PEOPLE, is an intuitive and inclusive tool that adds to the concept of colour through the addition of a system of symbols.

 Based on a monochromatic system language, the colorADD code allows a  fast and easy colour identification by colour blind people, as well as unique, inclusive, universal and transversal.

 Programmed by Rui Seica, ColorADD® is now available for iPhone and iPad, with versions for Android and Windows Mobile following soon.

 After downloading the app, which has a price of only €0,89, the user only needs to point the camera to the surface and its colour will be imediately identified on the screen, with a caption containing the colour's name and its symbol.

 With a double touch on the screen, the user can freeze the image and slide a chromatic ring to a specific area, allowing a more precise result if needed. The results can be automatically shared on social networks.
It's also possible to analize the images saved on the mobile device.

 ColorADD has numberless applications, including in the industry, education and healthcare. Several official institutions and private owned companies, have already adapted it.

 Teacher-librarian Sílvio Maltez is the author on an ebook (only in Portuguese) about how the ColorADD system works. The preface is by Miguel Neiva.

ColorADD® - A tool for colour blind individuals

About 8 years ago, Portuguese designer Miguel Neiva started working on a project to improve the life of colour blind individual. His objective was to create a universal and intuitive tool that could be applied to several sectors, including design, industry, education, transports, hospitals, etc.

During the development of his project, Miguel did some exaustive research, contacted several doctors and ran a study with colour blind individuals. He realized that he was dealing with a limitation that wasn't - still isn't - fully understood by society, thus lacking support and causing many embarrasing situations to daltonics.

According to his research, 90% of communication is made through colour; 41.5% of daltonics senses social integration issues; 48.8% has felt embarraced for not choosing the best colour; 37% of colour blind do not know which type of colour blindness they have; among other relevant data.

To help colour blind individuals to surpass their dificulties, Miguel Neiva created ColorADD® COLOR IDENTIFICATION SYSTEM FOR COLOR BLIND PEOPLE, an intuitive and inclusive tool that adds to the concept of colour through the addition of a system of symbols easy to understand, not only by daltonics but by everyone.
A system like this one, not only improves the life of colour blind people, but also enables a better communication between them and those who aren't.

Based on a monochromatic system language (five simple symbols, represent the Primary Colors - Blue (Cyan), Yellow and Red (Magenta), plus Black and White) the ColorADD Code enhances its own logic and allows rapid and easy color identification by colour blind people. Sustained by “the Color Theory” – secondary colours are obtained by mixing / adding two primary colours, and so long, offers a graphic code that is unique, inclusive, universal and transversal to society and markets.

ColorADD® is already been used by several sectors and has gain recognition worldwide. Its author has been invited to seminars about daltonism and has speached at Co-Lab (a social inovation co-laboratory) and at TEDxTalks.



Did you know that 10% of the male population has a specific degree of colorblindness ?

About Colour Perception: do you see colour the same way that I see ? (Part 1/4)

The question if we all see the colours the same way, without counting with the known exceptions such as colour blindness and other conditions, has always been an intriguing subject.

Colour plays an important role in our lives, it can even influence our mood.
Artists often have to recurr to certain 'tricks' to find the right colour since our sight is easily deceived and not always a colour is what it looks in first place.

In this series of four videos, experts use different methods to analize colour perception and present their conclusions.
You'll be able to understand how colour affects us and how we perceive colour dependently of where we live, of our culture, and personal characteristics.