In the same day that Telefónica renewed its sponsorship of the Museo Nacional del Prado for another four years as Benefactor of the Prado’s Visitor Attention Programme, the museum confirmed that will open 7-days-a-week, as announced last October, reinforcing the Prado’s position as the public European museum with the longest opening hours (3,542 hours per annum). As a result, the Prado now joins the very small group of major international art museums that are open every day of the week (Tate Modern, the British Museum, the Rijksmuseum and the Van Gogh Museum in Europe, and the National Gallery of Art, Washington, and the Boston Museum of Fine Arts, USA).
The Museo del Prado will no longer close on Mondays and will remain open on Good Friday, permiting to visit its collections and temporary exhibitions every day of the year, except on three major public holidays (1 May, 1 January and 25 December).
This new strategy is accompanied by changes in the daily opening hours: Mondays to Saturdays, 10am to 8pm; Sundays and public holidays, 10am to 7pm (the exceptions being 24 December, 31 December and 6 January: open 10am to 2pm).
Visitants will also enjoy an increase in the number of free opening hours to the Prado, which can now be visited free of charge during the last two hours of every day of the week, except on public holidays.
In order to celebrate its new opening hours and the agreement signed with Telefónica, the entry to the museum’s collections will be free to all visitors on the 16, 23 and 30 January 2012.
With this initiative the Museo del Prado seeks to improve and multiply its cultural activities, thus assuring its commitment to cover 60% of its budget through self-financing.