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Saturday, July 2, 2011

Who was Raymond Savignac ?

Born in Paris, on the 6th of November 1907, Raymond Savignac was a French graphic artist famous for his commercial posters.

His work was distinguished by its efficient simplicity combined with a touch of humour.

Self-taught, Savignac starts his illustrating career in 1935 at L'Alliance Graphique under the instruction of Cassandre. However it's only in the year of 1949 that his work starts gaining recognition thanks to a successful commercial campaign for the "Monsavon au lait."
His posters featured world-known brands such as Air France, Air-Wick, Aspro, Bic, Cinzano, Gitanes, Hennessy, Maggi, Perrier, Renault and Yoplait.

Savignac also design the posters for Yves Robert's film "La guerre des boutons" from 1962 (filmed in 1961), based on a 1912 French novel by Louis Pergaud (an irish version was brought to screen in 1994, directed by John Roberts), "Bébert et l'omnibus" by Yves Robert, and "Lancelot du lac" by Robert Bresson.

He retired to Trouville-sur-Mer (Calvados) in 1979, where he would stay for the rest of his life until October 31, 2002.

The works of Raymond Sauvignac can be found in a dedicated room at the Musée de Trouville - Villa Montebello, where one can also watch a 24mm film where the artist describes the creation process of a poster.

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